Laia Mas is passionate about sustainability and the role of the brand in society. Over her last 20 years at Danone, she has spent 14 years in Marketing, developing brand communication strategies and innovation platforms, and 7 years leading the local sustainability strategic framework and developing sustainability impact initiatives linked to the company's business transformation model, as a member of the executive board in Iberia.
She truly believes that sustainability constitutes a genuine competitive advantage for building trust in the brand, reputation, and market competitiveness. She harnesses the power of business for good.