Adriana Domínguez, Chief Executive Officer of Adolfo Domínguez, is leading the brand's transformation with a focus on creativity, sustainability, and innovation. Under her leadership, the company achieved a turnover of 114.2 million euros in the 2022/23 fiscal year, representing a 24% increase. With over two decades of experience in the company, she has spearheaded pioneering initiatives such as "Social Live Shopping" and innovative services like ADN RENT and ADN BOX. Domínguez, who has international training, stands out in award-winning advertising campaigns that challenge fashion consumption. Her vision is centered on sustainability and the hyper-personalization of products and services in the current landscape.